Digital Marketing Salary in India 2022: A Complete Guide

Digital Marketing Salary in India 2022

Digital marketing is a rapidly growing industry with tremendous opportunities as companies and individuals attempt to leave a lasting digital impression on the massive world wide web. The country has been swept by a wave of digitalization, especially since the COVID crisis put the world on lockdown. Due to our inability to leave the house for essential items daily, we have heavily relied on e-commerce sites to fulfil our daily needs.

Currently, every company has a digital marketing team that is tasked with helping spread the word about the products and services it offers. Digital marketers are responsible for creating brand images, marketing products, etc., in order to generate revenue and sales for the organization.

In this article, we will provide you with information regarding the digital marketing salary in India and the best job roles in digital marketing as well as the latest salary trends if you are considering a career in digital marketing in India in this fast-paced, creative, and challenging field.

What Does a Digital Marketer Do?

Digital marketers are responsible for generating leads and building brand awareness using a variety of digital channels. Websites of the company are considered digital channels. Facebook, YouTube, and Instagram were some of the most popular social media networks.

Is digital marketing a high-paying job?

There is no doubt that digital marketing is among the most lucrative jobs in India, and it is also one of the fastest-paced jobs as well. In high-growth companies, you will be able to advance quickly to higher positions after taking on posts such as social media marketing or email marketing.

Over the past few years, digitization has gained increasing popularity. A variety of digital platforms, such as e-payments, social media, and other digital platforms, are now being utilized by business and sales.

Digital advertising is more convenient and effective than traditional advertising because a significant portion of the audience is online.

Considering that digital marketing is in high demand and has gained popularity, their salaries are higher, since they contribute to generating revenue, generating sales, and providing highly effective services. A digital marketer’s salary will increase as they gain experience and develop their skills.

Digital Marketing Salary Trends in India for 2022

A Digital Marketer (entry-level) in India earns an average salary of ₹5,48,755 per year. Those with 5-9 years of experience in digital marketing, meanwhile, can expect to earn between ₹7,09,800 and ₹10 lakhs.  

When it comes to pay increases, companies are increasingly paying employees based on their level of digital skill. 

There is a greater likelihood of a higher salary for a professional with digital skills. Additionally, Burning Glass Technologies conducted a study that indicates that jobs requiring digital skills have a 29% higher wage potential. 

Even though the current economic environment is suppressing increments, there is still a strong demand for digital marketing professionals. 

The Future of Digital Marketing is Different than You Think

Due to the pandemic and multiple lockdowns, data indicates that the Indian e-commerce market will grow to Rs 7 trillion by 2023. The results of this study strongly indicate that digital marketing has grown in popularity and positively impacted both businesses and individuals. 

Related learning: Future in digital marketing

Digital Marketing Salary in India for Top Roles:

Search Engine Optimisation Specialist

In the event that you are particularly talented at technical jobs and possess analytical skills, search engine optimization positions might be a good fit for you. SEO specialists are primarily concerned with generating targeted website traffic and ensuring that their websites appear on the first page of Google for relevant keywords. An SEO specialist is required to possess a number of key skills, including keyword research, SEO copywriting, and an understanding of search engine algorithms.

Search Engine Optimisation Key Responsibilities

  • Optimising landing pages and copy for search engines. 
  • Researching keywords on a regular basis, including identifying and expanding keyword opportunities.
  • In order to achieve organic SEO success, we research and implement content recommendations.

Search Engine Optimisation Specialist Salary 

In India, an entry-level Search Engine Optimization Specialist’s salary of 1,76,578 per year is common for those who have less than one year of experience in the field. Typically, SEO specialists with less than four years of experience earn an average of ₹234,460 per year in India. There is an average salary of ₹4,58,532 in India for Search Engine Optimization Specialists with 5-9 years of experience. 

Pay-Per-Click Analyst 

An emerging digital marketing career in 2022 is that of a pay-per-click analyst. Specifically, this position requires a person who has the ability and knowledge to determine whether the investment will yield a return that is at least equal to the return on investment. The company will hire someone who is able to fulfill these requirements. 

Following the acquisition of organic results, companies attempt paid advertising to push their boundaries further. An understanding of the psychology behind every relevant click is essential for the creation of successful campaigns. It will enable you to obtain a position as a PPC Analyst in a leading company. 

PPC Analysts with less than one year of experience usually earn between three lakhs and five lakhs per year in India. If you have more than two years of experience as a PPC analyst in India, you can expect to earn on average between INR 4-5 lakhs per year.

PPC Analyst Key Responsibilities

  • A PPC analyst’s responsibility is to analyze the pay-per-click advertising campaigns. 
  • As part of their duties, they are involved in all aspects of PPC campaigns, including strategy preparation, campaign design, implementation, Search Engine Optimization results, and analysis of the complete performance of ads.

Related learning : PPC Specialist Salary in India

Social Media Marketing Specialist

Those who are social media enthusiasts now have the opportunity to make money from their passion. Specialists in Social Media Marketing are responsible for developing and executing a company’s comprehensive social media strategy. Today, brands are hiring professionals to keep them on top of their social media game just as individuals use social media to portray their best selves. 

A Social Media Marketing Specialist is responsible for maintaining positive engagement across all social media platforms with quality content (paid or organic). 

Social Media Marketing Specialist Salary

Social Media Marketing Specialists salary in India with less than one year of experience earn an average salary of ₹2,52,444 as an entry-level digital marketing salary

With less than 4 years’ experience, a Social Media Marketing Specialist can make ₹340,924. Based on their experience, individuals with between 5 – 9 years’ worth of experience can expect to earn an average of ₹6,85,923 per year.

Social Media Marketing Specialist’s Key Responsibilities

  • Establishing and implementing a social media marketing campaign
  • Ensure that all social media accounts are being monitored 
  • Promote the brand’s message through engaging and creative content
  • Analyze the costs and returns of social media advertising
  • Investigate the potential of social media sites for monetization

Search Engine Marketing Specialist

Paid advertisements are the responsibility of Search Engine Marketing Specialists across all search engines and display networks. A career in search engine marketing may be the right fit for you if you are not intimidated by numbers and possess excellent analytical skills. 

In addition to basic programming skills, website design principles, and an understanding of search engine algorithms, one must be well-versed in some technical skills to perform this role effectively. 

The terms PPC and SEM are interchangeable in digital marketing, however, PPC refers to online advertising, whereas SEM refers to any activity intended to improve the search engine ranking of your website. In fact, it is a blanket term to describe any activity aimed at improving website search results. 

Search Engine Marketing Specialist Salary

It is estimated that the average entry-level salary for a Search Engine Marketing Specialist salary in India is ₹280,000 per year with less than one year of experience. Using an assumption of four years of experience, a Search Engine Marketing Specialist earns an average salary of ₹363.547 based in India. The average annual salary for a Search Engine Marketing Specialist in India with a minimum of five to nine years of experience is ₹9,75,000.

Search Engine Marketing Specialist’s Key Responsibilities

  • Learning more about Google Adwords 
  • Maximize the return on investment by creating search engine campaigns
  • The measurement, analysis, and reporting of website analytics and campaign performance
  • Determine the cost of each campaign and manage the budget
  • Pay-per-click marketing landing pages should be optimized

Paid Media Specialist

By using online advertising on platforms such as Facebook, Instagram, Google, etc., a paid media specialist is responsible for driving traffic to your web portal. You must have both creativity and analytical skills in order to succeed as a paid media specialist. 

A Paid Media Specialist in a marketing organization should be proactive in identifying the best platforms for reaching their audience and innovative with their media buying skills so as to maximize the output of their input.

Paid Media Specialist Salary

The salary of a Paid Media specialist at the entry level can be expected to be approximately three lakhs per year at the beginning. As you gain experience and expertise, your salary will increase. It is expected that a paid media specialist with at least two to three years of experience in India is expected to earn an average salary of five to six lakhs per year.

Paid Media Specialist’s Responsibilities Include:

  • Provide PPC recommendations based on execution
  • Analyze and evaluate all PPC activities and determine their effectiveness and ROI
  • The development, implementation, and optimization of digital campaigns
  • To provide relevant stakeholders with ongoing actionable insight into campaign performance
  • Budget management and oversight
  • Researching keywords and websites in depth

Digital Marketing Manager

Managers of digital marketing are responsible for strategizing and implementing the overall digital presence of a brand. Using every digital marketing channel available to them, they promote a business’s product/services in order to increase sales in a cost-effective manner. A digital marketing manager should have extensive knowledge of all aspects of the business and be up to date with the latest trends in digital marketing.

Digital Marketing Manager’s Salary

Digital Marketing Managers in India earn an average salary of  ₹5,48,755 per year. As a comparison, the salary of a Senior Digital Marketing Manager in India ranges from  ₹ 7,09,800 to  ₹10 lakh for someone with five to nine years of experience.

Digital Marketing Manager’s Key Responsibilities

  • Monitoring and planning the brand’s digital presence
  • Analyzing data using a data-driven approach
  • Analysis and management of email marketing campaigns
  • Develop and manage online campaigns on all platforms, including paid and organic campaigns 
  • Utilize Web analytics tools to measure and report the effectiveness of all digital marketing initiatives 
  • Keep up with the latest trends in the digital space in order to update ongoing strategies
  • Develop and maintain relationships with agencies and other vendors

Marketing Automation Specialist

Managing and enhancing the capabilities of the marketing automation platform is the responsibility of a Marketing Automation Specialist. 

It is important for them to work closely with project managers, designers, developers, and managers of operational initiatives.

As a marketing automation specialist, you should be responsible for developing marketing strategies and enhancing promotional campaigns to increase the company’s customer base and increase overall revenue. 

Marketing Automation Specialist Salary

Entry-level Marketing Automation Managers with less than one year of experience typically earn a salary of between ₹4 lakh and ₹5 lakh per year in India. An experienced Marketing Automation Manager can expect to earn an annual salary of approximately six lakhs. 

Marketing Automation Specialist’s responsibilities include: 

  • Developing and implementing marketing campaigns
  • Analytical procedures should be refined 
  • Identify and analyze prospects in the prospect database 
  • Measures of campaign success should be understood and evaluated
  • Prepare a marketing strategy by brainstorming and developing ideas

Content Marketing Manager

Managers of Content Marketing are responsible for overseeing and creating the overall content for a company across all platforms. This role involves a significant amount of content creation as suggested by the title. Digital marketing can be a rewarding career if you enjoy writing, are creative in general, and have excellent communication skills. 

Content Marketing Manager Salary 

According to the Indian Bureau of Statistics, a Content Marketing Manager’s entry-level salary is expected to be on average of ₹4,79,323 in the digital marketing field. In India, the average salary for a Content Marketing Manager with less than four years of experience is ₹5,13,369 per year. The average salary for a Content Marketing Manager in India is ₹8,18,583.

Content Marketing Manager’s Key Responsibilities

  • Ensure that content is designed and presented in an appealing manner
  • Definition of topics and subjects based on research
  • Design and implement a content marketing strategy and plan 
  • Creation of content
  • The collection of content for the creation of a website, a portal, or internal use.

What is the salary of a Digital marketer?

Digital marketing executives earn an average salary of 2LPA on the low end and 6LPA on the high end as they gain experience. Accordingly, a digital marketing analyst receives a salary package of approximately 3.6 LPA on average and up to 9.4 LPA at the highest level. 

However, a digital marketer’s salary is determined by a variety of factors, such as location, company, experience, etc.

What are the factors that affect digital marketing salary in India?

There are several factors that have contributed to the increase in digital marketing salaries in India.

  • Educational Background
  • Experience
  • Skills
  • Geography 
  • Company

83% of global CEOs believe marketing is an important factor in driving the company’s growth plans, according to McKinsey. The number of digital marketing jobs on LinkedIn also increased by 33%. Currently, LinkedIn lists more than 280,000 jobs related to digital marketing. 

There are a number of factors that influence the digital marketing salary in India. The following are a few of them:

Educational Background

According to LinkedIn, to become a digital marketer, you must have a bachelor’s degree. There are many fields to choose from, such as communications, business administration, advertising, and journalism. In the current era, a large number of digital marketing professionals do not have a college education. Their marketing career was initiated with the help of specialized courses, such as SEO, SEM, analytics, and more. Having more education will make it easier for you to command a higher salary, however.


It is possible to earn more than your previous digital marketing salary if you have more than five years of experience as a digital marketer. You will receive a higher salary the longer you work. However, experience is not solely determined by the number of years spent in the field. In some cases, you can earn more than a marketing copywriter if you specialize in a particular industry or work with a specific tool. It is the same for those working in the field of artificial intelligence and machine learning.


You may be paid more if you possess both hard- and soft-skills, such as a thorough understanding of technical SEO, link building, good interpersonal skills, and the ability to communicate effectively. SEO, social media marketing, project management, audience building, analytics, and copywriting are among the most in-demand digital marketing skills.


Your geographic location heavily influences your digital marketing salary. It has been reported that a digital marketing manager in New York earns $76,477, while the same manager in Chicago and Denver earns $67,170 and $66,248. It has become more common for digital marketing professionals to work remotely, which is reflected in their salaries.  


It is common for top tech companies to pay their employees handsome salaries. In the case of digital marketing salaries, there are no exceptions. In order to attract the best talent, startups offer the highest salaries to skilled and experienced candidates who can add value to their organization. It is estimated that the average annual salary for Marketing Specialists in India ranges from 1.2 lakhs to 18.5 lakhs, with an average annual salary of 6.6 lakhs. Accenture, Deloitte, IBM, Fortira, Apple, Intel, Meta, and others are among the companies that offer lucrative digital marketing salaries.

Frequently Asked Questions

Q1. Is digital marketing a good career in India?

Digital marketing is an important aspect of marketing in a world where everything is online 24 hours a day. It is estimated that 56% of business owners are seeking expertise in digital technologies, while the remaining 34% are already online. By 2022, the digital marketing industry is expected to create 2.5 lakh jobs, according to a study published in the Times of India. As a result, digital marketing is considered to be a lucrative career option in India. 

Q2. How much do digital marketers earn?

There is a wide range of salaries for digital marketers, ranging from ₹3 LPA to ₹12 LPA per year. A digital marketing salary is determined by factors such as your skill set, experience, and organisation size. In addition to Data Analysis, Paid Social Media Marketing, Search Engine Marketing, Email Marketing, Search Engine Optimization, and Visual Advertising, digital marketers need skills in Data Analytics, Paid Social Media Marketing, Search Engine Marketing, and Search Engine Optimization. The average salary for digital marketing professionals in India is approximately ₹2.5 LPA

Q3. How to bag a high-paying digital marketing job?

You will need a professional course that provides you with skills in both digital and management to be able to land job offers at the mid-senior managerial level. Take a look at this top-rated 11-month MBA program in Digital Marketing in India. You will receive hands-on learning through real-world projects and assignments that prepare you for high-level positions in companies through this post-graduation program. 

Q4. What is the highest salary in digital marketing?

There is a maximum salary of 19.6 lakhs per year (1.6 lakhs per month) that a Digital Marketing Manager can earn. Our readers will benefit from the following list of some of the highest paying digital marketing jobs: Digital Media Manager, Pay-Per-Click Manager, SEO Specialist, Visual Designer, E-commerce Specialist, etc.

Q5. How much can a freelancer earn in digital marketing in India?

Digital Marketing Freelancers in India earn an average salary of 3.6 lakhs per year regardless of whether they have less than one year of experience or more than eight years of experience. In the field of Digital Marketing, freelancers earn between 1.5 lakhs and 6 lakhs per year, depending on their experience.  

Q6. How many hours do digital marketers work?

Digital marketing professionals work an average of eight hours per day. There are several factors that determine this, including the type of work and the company. There are some individuals who work more than eight hours a day and there are some who work less. There is a high level of dynamic in digital marketing jobs. 

Q7. What is the salary of a director in digital marketing?

The salary of a director of digital marketing in India could be as high as INR 27,48,395 per year. Nevertheless, becoming a director of digital marketing in a company requires years of experience and considerable expertise. 

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