Career in Digital Marketing in India (2022) – Detailed Guide

Digital marketing

Are you curious about what a career in digital marketing in India would be like? Do you ever wonder if digital marketing is your right career path? It is very good news for you if you wish to pursue a career in digital marketing: the job outlook is very positive. 

The excitement does not end there. Digital marketing is not only a career that provides job security and a variety of roles, but it is also a career that promotes innovation, discovery, and integration of art and science. 

Marketers who specialize in digital marketing are in for a bright future. Now is a great time to pursue a career in digital marketing in India. if you are curious, creative, and ideally interested in making a difference through strategic thinking, effective communication, and a blend of analytics and ingenuity. 

If marketers are interested in advancing their careers in digital marketing, or if professionals in other fields consider becoming digital marketers, the possibilities are endless. 

Discover five reasons why digital marketing is an exciting career choice.

Digital Marketing Careers in 2022: 5 Reasons to Consider

Digital marketers are in great demand.

It is predicted that the number of marketing managers will increase by 10% over the same period. Suppose you are considering a career in digital marketing. In that case, you will find the job security and choice of positions to be excellent, regardless of whether you would like to work as an analyst, specialist, or manager.

The top digital marketing trends emerging in 2022 will be essential for companies seeking to outpace their competitors. Therefore, various companies recruit graduates of the Master of Arts in Digital Marketing and Data Analytics (DMDA) program for positions in electronic marketing and digital marketing management. 

Generally, the digital marketing industry pays its employees well.

According to Payscale, a Digital Marketing Specialist earns an average salary of $50,362. Marketing Managers typically earn around $66,750, while Market Research Analysts earn an average of $54,851. We have included a few more marketing roles and their corresponding salaries for your consideration. Digital marketing professionals have the potential to earn quite a bit of money as you will see in this article.

There will be a surge in innovation in digital marketing in 2022.

A monotonous work schedule rarely characterizes digital marketing. There has never been a time when this has been more true than now. The Gartner Group reports that Chief Marketing Officers desire their internal teams to possess the capability of “innovation and technology.”. 

In a world where technology is constantly evolving, digital marketers are faced with the opportunity to implement innovative approaches to reach consumers.

Digital marketers are needed in every industry.

Due to the heightened market competition, digital marketers are in high demand, ensuring job stability and continuing innovation opportunities. The flexibility of digital marketing also allows you to work within a sector that is of particular interest to you if you are interested in a career in the field. Each sector needs digital marketers capable of leveraging brand storytelling and creating digital campaigns for various industries, including the arts, the automotive industry, construction, and clothing. 

Get ready to embark on an exciting career in digital marketing in india.

We understand that your time is valuable and that you are constantly faced with many opportunities. To provide working professionals with the opportunity to connect the art and science of marketing from a distance, we developed Emerson College’s 100% online Master of Arts program in Digital Marketing and Data Analytics.

Earning your Master’s degree in Digital Marketing and Data Analytics online is more than just a theoretical study. While earning certifications in Google Analytics and Hootsuite, you will learn real-world tools like SAS Studio and Enterprise Miner.

How to become a digital marketer? What skills are required?

Search Engine Optimization (SEO)

SEO full form: Search engine optimization, also known as SEO, refers to structuring your content so that it appears on search engine results pages (Google, Bing, Yahoo). The purpose of marketing is to promote a particular word or phrase relevant to the business so potential clients can find them. This type of traffic is referred to as organic traffic. To be a successful digital marketer, you must be familiar with SEO. 

Click here: SEO salary in India per month 2022

Search Engine Marketing (SEM)

A common misconception about search engine marketing is that it is the same thing as search engine optimization; however, the main difference is that search engine marketing involves paid tactics. SEM managers must identify what people are searching for using keyword trends and then bid appropriately for those terms in order for the company’s pages to appear in search results. This combination of search engine optimization and advertising draws traffic to a website.

Numerous tools and platforms are available to research search terms, manage to bid, and perform A/B tests to determine the most effective variation. A successful search engine marketing manager must be highly analytical and data-driven.

Click here: SEM Specialist Salary in India per month 2022


Digital advertising has become a dominant part of digital marketing over the past few decades.

It is the responsibility of advertisers to match the right products with the right audiences. To determine what content will work best for each outlet, they build relationships with media brands and negotiate rates and conditions acceptable to both parties. There are many career opportunities in digital advertising for creative individuals seeking a fast-paced, people-oriented work environment.

Click here: Advertising average salary in India 2022

Social Media Marketing

In the digital marketing world, social media marketing plays an important role. Social media managers promote brands on social media networks such as Facebook, Twitter, Instagram, and LinkedIn.

A social media manager implements campaign strategies, creates videos, and produces graphics, and researches audience trends to get in front of the right audience. Writing, design, and project management are all integrated into this position. Responding to incoming messages may require you to work off-hours. The candidate needs to have experience in digital marketing and community building.

Click here: Social Media Marketing Salary in India 2022

Content Writing

When you first look at content writing and copywriting, they may appear to be the same position in digital marketing, but as you gain experience in the field, you will discover that they are two separate roles.

Specifically, content writers are concerned with creating long-form content that will attract readers to a website and nurture them throughout the sales process. Among their activities are the development of whitepapers, case studies, blogs, and e-books that educate readers and keep them interested.

Click here: Content Marketing Salary in India 2022


As you gain experience in digital marketing, you will find a great deal of writing involved. In addition to producing taglines, product descriptions, emails, ads, and more, copywriters produce a wide range of content. As well as digital content, they also produce non-digital content such as direct mail campaigns and video scripts.

A copywriter must have a strong background in writing, but they must also possess creativity and curiosity. Despite the abundance of distractions in today’s world, it is their responsibility to get people to pay attention.

Click here: Copywriting Salary in India 2022

Email Marketing

Essentially, email marketing consists of sending emails to targeted recipients. Specialized skills are required for this type of targeting.

To generate business and increase awareness of products and services, marketing emails are sent to lists of customers and prospects. Additionally, they are frequently sent out without the intent to make a sale to engage audiences. Email marketers need to test different subject lines, text, and formats to determine which types of emails get the most attention.

Click here: Email Marketing Specialist Salary in India 2022

Digital marketing: why should you learn it? Here are a few reasons why: 

Become a Digital Marketer and Enjoy a Lucrative Career

When entering the digital marketing industry, it is possible to earn a starting salary between 25k and 35k per month. Starting salaries in this industry are comparable to those in other industries. 

What is the best part? Rather than the number of degrees you have under your belt, you can demand this salary based on your experience and skill.

Your last campaign determines your performance. Since the digital marketing industry is changing rapidly, you must maintain a high level of professionalism and do excellent work regularly. If you can, you will command a salary commensurate with your abilities.

It is important to note that this is only your starting salary. Your salary will increase as you progress through the appraisal phases of your digital marketing career. 

The Future of Digital Marketing is Bright  

Some may have thought the Internet was a fad in the 1990s. Fortunately, we now know that this is not the case.

Digital marketing continues to grow at 25-30% yearly and is not expected to slow down anytime soon. There is an increasing proportion of marketing budgets spent on digital marketing by large multinational companies such as Unilever and P&G. Unicorns such as Amazon and Zomato spend even more. 

The truth is that digital marketing is not going anywhere shortly. This is especially true for those who think it is a trend that will last only a few years.

The fact is that even senior marketers who have been immersed in print, TV, and radio for the majority of their careers are now embracing digital media as a means of communication. So why shouldn’t you do the same as a new graduate?

 Accelerated Career Growth is Available in Digital Marketing  

For those who believe that digital marketing is a field that offers little upward mobility, we would like to suggest that they reconsider. This new field has fewer rules and structures due to its relative youth.  

Look around – you may discover a few digital marketing jobs you did not know about! As a result, there are virtually no limits to growth.  

In addition, your work is what matters most in this industry. You will be rewarded if you follow through with pitches and campaigns for great brands and work those long hours. 

An agency specializing in digital marketing can also provide opportunities to grow laterally. You could try your hand at actual design if, for example, you are a copywriter with a flair for design. Compared with other fields, your job role can be as versatile as your skill set since there are fewer barriers to moving horizontally.

In a Career in Digital Marketing, There is No ‘One Preferred Role’  

Working in an agency is no longer synonymous with providing ‘backend support’. Digital marketing agencies are no longer uncommon to work with some of the country’s most prestigious brands.  

In addition, there are a wide variety of roles you may be able to fill within a digital marketing agency. It is important to note that no role is superior to another. Interested in learning more about digital marketing jobs for freshers in 2022? Check out this article for some insights. 

Do you enjoy working with people? It would then be your responsibility to communicate with the client at all times. Would you prefer to immerse yourself in design software? It is possible to work as a designer for your agency and be in charge of all the wonderful campaigns your agency produces.  

Why not try your hand at all types of digital marketing jobs when choosing which one you wish to apply for? Predicting what will lead to a successful career for the rest of your life is impossible.  

A step-by-step process to starting a career in digital marketing  

As a result of the points above, we are confident that you have stopped wondering, ‘Is digital marketing a good career in india?’

As a beginner in digital marketing, you may wonder how you will learn the necessary skills and begin your career. No need to worry, as we mentioned earlier, we are more than happy to answer your questions. 

To get started, you can start by watching the various YouTube videos available on the site. Here are some suggestions for a more career-oriented approach. 

Suppose you are interested in learning more about advanced digital marketing techniques. In that case, you can sign up for one of the Best Online Digital Marketing Certification, designed by industry experts and will provide you with a detailed overview of 15+ skills. 

Click here: Professional Certificate in Digital Marketing (#1 in the world)

Advantages and disadvantages of working as a digital marketer

Is anyone who would not benefit from working remotely, having more flexibility, and earning a competitive wage?

However, it is important to note that everything, including digital marketing, has pros and cons.

The Advantages of Becoming a Digital Marketer

  • Youthful career: There are still many challenges associated with digital marketing. It has the greatest number of job openings, pays a living wage, and grows every year, according to LinkedIn.
  • High demand: Every business must have a digital marketing strategy to attract and retain customers. Are you familiar with what that means? The digital marketing profession is anticipated to be the most in-demand in 2022. 
  • Location freedom: The answer is yes, that is correct! There is the possibility of becoming a digital nomad. There is no limit to where you can work. There is no requirement other than a laptop and an internet connection. 
  • Flexibility: You can work depending on the project or the number of hours. It all depends on what you are looking for. 
  • Pay grade: Following Glassdoor, a digital marketing manager can earn approximately $72,015 annually.

The Disadvantages of Becoming a Digital Marketer

Digital marketing can be a challenging profession, but if you are passionate about it, you will not have any difficulty overcoming these cons:

System & patience: Structure is essential. Many digital marketers fail because they lack a structured approach. When you refer to structure, what do you mean? It is imperative that you set actionable goals. It is important to know that actionable goals do not yield immediate results. After optimizing SEO for a website, it may take three to six months for results to appear.

Fast evolving technology: Don’t be surprised if a tool you are comfortable with becomes outdated. Technology will inevitably evolve and change. A digital marketer needs to adapt to change regardless of the circumstances.

Always learning: Digital marketers continue to learn even after college. Every single day, you must continue to learn new things. You will be broken or made better by new technologies, strategies, and industries.

How can you determine if digital marketing is right for you now that you understand the pros and cons?

Digital Marketing Requires a Number of Technical Skills

For a successful digital marketing career, you will need a number of important technical skills.

Video creation/video marketing

Creating, editing, and promoting videos are essential to increasing website retention and boosting your online ranking.

Content management systems

When working with websites, you will have an advantage if you have a solid understanding of code, content management systems, and HTML and CSS. WordPress, Magento, and Shopify are websites’ most commonly used CMS platforms.

Data analytics

You must be familiar with Google Analytics and understand how it works. Reporting and monitoring are difficult tasks, but they are essential for understanding your customers’ behaviour. As a result, you can apply this knowledge to new solutions that will increase traffic and conversions.

“Measurement leads to improvement. Measurement and reporting improve what is measured and reported.” – Karl Pearson


Any digital marketing campaign requires an understanding of UI and UX. User interface (UI) and user experience (UX) are interchangeable. You will be able to build a successful digital marketing career if you have a basic understanding of design thinking.

Marketing automation

Marketing automation tools are used by most businesses today. It will save you time, streamline your processes, and increase your productivity if you are familiar with the most popular marketing automation tools. 

A Digital Marketing Career Requires a Variety of Soft Skills

To succeed in a career in digital marketing in india, you will need to possess several soft skills.


It would be best if you communicated well with others to achieve your company’s best results. In the absence of communication, a disaster is likely to occur. You can trust me! 


The ability to persuade people is essential in selling a product or service. Additionally, it would be best to consider everything you do as an experiment. The first time you attempt something, you will not get it right. 


This approach is effective when used in conjunction with persuasion. Evidence supporting your claim will increase your chances of getting what you desire. The key to success in business is to understand how numbers work and how they can be of assistance to your organization. 


 Technology will inevitably change. Maintaining an up-to-date knowledge base would be beneficial to you. Otherwise, you will be left behind. Accordingly, Google updated its algorithm in 2011 known as “SEO Panda.” As a result, marketing strategies used in the past will no longer be as effective as they were.


To be a successful manager, one must possess a broad knowledge of various subjects. Additionally, they are responsible for managing a variety of projects. It is recommended to begin projects that will create the greatest value and result first. Staying organized is the key here.

Good Listener

Listening to your clients and customers is an important part of your business. You need to understand their perspective, concerns, and why they are not purchasing to provide a better solution. 


 Setting short-term and long-term goals is essential. To achieve your goals, it may be helpful to ensure that they are SMART, which stands for specific, measurable, achievable, relevant, and time-bound.  


This is extremely important! You must be passionate about what you do. You should not choose a career in digital marketing if you do not enjoy constant change. Learning every day would be more enjoyable if you enjoyed it.

Apprenticeships provide the opportunity to develop both hard and soft skills necessary for a career in marketing. Because of this, Arcadium students who have completed at least four apprenticeships will have a higher chance of landing a marketing position.

5 thoughts on “Career in Digital Marketing in India (2022) – Detailed Guide”

  1. The digital marketing growth is skyrocketed after pandemic and the competition is there , but all the information you mentioned are which will helps in creating blue ocean market and separate from other marketers. And the scope of digital marketing is also growing in India as its new in India and there is a hell lot of potential in future. Visit to know why To know why is digital marketing a good career in India 2022

  2. Itís difficult to find educated people for this topic, however, you seem like you know what youíre talking about! Thanks

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